The creative teams behind the videos are Tobias Stretch from the US for “Weird Fishes;” the German team of Wolfgang Jaiser and Claus Winter for “Videotape” and Kota Totori from Japan for “15 Step.” MySpace Music had previously premiered the video for “Reckoner” which was created by Clement Picon of France, which the band chose as the official video for the song. All four videos were winners of the In Rainbows Animated Music Video Contest. The contest was put together by aniBoom (aniboom.com), the premiere virtual animation studio, TBD Records and the band. The winners were selected by the members of Radiohead themselves.
“The aniBoom video competition, totally blown me away it has,” said Thom Yorke, lead vocalist of Radiohead. “We are proud that In Rainbows songs were the source of inspiration for so many amazing creations.”
The contest invited all creators and Radiohead fans to produce a one-minute animated music video clip for any song from the band’s latest album, In Rainbows, for a chance to win the $10,000 grand prize to produce a full-length animated music video. There were over 1000 entries, representing more than 150 cities, 40 countries and 5 continents. Fans were able to vote for their favorite video and help determine the finalists from which Radiohead chose the winners. Due to the extraordinary quality of the submissions, Radiohead decided to choose four winning videos, rather than a single winner, and provided the additional prize money so that each of the four creators receives $10,000 to produce their full-length video. More information on the contest can be found at aniBoom.com (http://aniboom.com/radiohead).