Grammys fail to capture TV audiences
By Morelli
The Grammy Awards nominations announcement on December 3rd this year was made into a fully-fledged TV production, supposedly to garner more sales for the music industry. However, reports from Nielsen Media Research show that the “Grammy Nominations Concert Live!” telecast on CBS was anything but the ratings chart topper expected.
The audience for the one-hour show finished fourth in it’s time slot, and captured less than half the average audience of 17.2 million for the 50th annual Grammy Awards last February. Featuring live performances by Taylor Swift, Christina Aguilera, Mariah Carey, Foo Fighters and John Mayer, the show also failed to gain attention from younger viewers, finishing third in the 18-34 year old demographic. This may be an indication of a drop in mainstream music popularity, perhaps in contrast with the rise of Indie music and online exposure. A full list of the award nominees is here.
Source: Reuters/Billboard
