Poll: Do You Support Indie Music In Commercials?
By Seraphina L.

Now that radio stations have become almost useless, TV has become the new radio. What was considered a faux-pas a decade ago is now widely accepted. Great Northern‘s song, “Home” was recently featured in a 2009 Nissan Murano ad, Silversun Pickups‘ “Well Thought Out Twinkles” was placed in another car commercial for Pontiac a couple of years ago, and now – Joanna Newsom‘s “Sprout and Bean” plays softly in the background for Victoria’s Secret new Dream push-up bra ad.
There have only been a pair of commercials that have irked me. The first one was Bob Dylan looking creepy in a Victoria’s Secret ad a few years ago; it was just too weird of a combination. The second one involved of Montreal changing their lyrics from “Let’s pretend we don’t exist” to “Let’s go outback tonight” for Outback Steakhouse. Otherwise, TV as the new radio has benefited musicians very well with viewers like myself – especially in the indie genre. Who could forget how popular Feist and The Submarines got after their team-up with the iPod and iPhone? What do you think? Vote below and then watch the commercials after the jump!
Joanna Newsom’s “Sprout and Bean” in Victoria Secret’s new Dream push-up bra ad
Great Northern’s “Home” in 2009′s Nissan Murano ad
Silversun Pickups’ “Well Thought Out Twinkles” in a Pontiac commercial
Bob Dylan and his song, “Love Sick” in a Victoria Secret ad
of Montreal’s “Wraith Pinned To The Mist And Other Games” in an Outback Steakhouse commercial
Feist’s “1,2,3,4″ in Apple’s ad for the iPod nano
The Submarines’ “You, Me & The Bourgeoisie” in the new iPhone commercial
Thursday, April 9, 2009 3:02PM
no such thing as bad publicity.
Tuesday, June 2, 2009 1:21AM
Commercial music licensing is not only the new radio, it's the new record deal. Better bands be able to support themselves by licensing their music than have to give up making it because they can't. There's lots of ways for bands to get their music licensed these days. For instance, sites like http://www.matchlessmusic.net help talented indie musicians get their music placed in film, TV, commercials, video games and more.
Sunday, July 12, 2009 8:08PM
God yes this is good. I have GREATLY improved my music taste/selection —- completely because of ipod commercials. I had no clue who the submarines were before… and never would have known! Bless you, apple.
PS: I hate apple… but i mostly like ipods/itunes.
Tuesday, September 29, 2009 8:25PM
[...] Bob Dylan is all right with looking like a creeper in the shadows of a Victoria’s Secret commercial, then we can assume he’s up for any kind of mind-blowing industry [...]
Thursday, November 19, 2009 12:20PM
[...] his Blonde on Blonde days. Don’t get us wrong, he’s still one of the greats but after appearing in a Victoria’s Secret commercial, teaming up with CitiBank, and now releasing this video for “Must Be Santa,” it seems [...]