Cold War Kids Release Interactive Video for I’ve Seen Enough
By Mali
The Cold War Kids have just debuted their new experimental interactive music video for their song “I’ve Seen Enough,” which allows fans to play endless different versions of the song. The video, directed by Tool of North America’s Sam Jones, (Wilco’s I Am Trying to Break Your Heart), was designed specifically to be presented in parallel parts online and then remixed by fans, even mid-play – and is being released solely for the Web.
Each member was filmed on a darkly lit stage, playing their parts on vibraphone, guitar, bass, keyboard, standup bass, and more. These versions were recorded so the parts can be mixed together or played on their own.
Every change the fan makes happens in real time, including every stop, start, or mid-stream instrument change. Without skipping a beat, a fan can silence everything but the vocals and bring in the drums, or start with the full band, pull the keyboard and add the xylophone, or sweep away the standup bass at the last minute and cue the bass guitar for the song’s closing notes. The remix possibilities are endless.
“The idea was that fans would be able to create an interesting new variation of the track every time, a new listening experience,” says director Sam Jones, of Tool. “Plus, it’s just fun to play with – there are so many ways to mix the instruments and vocals, and so many chances to get creative.”
Check out their new music video.
What do you think? Do you want to play with your music videos?