Band Metrics Helps Musicians Measure The Success Of Their Music

In a digital age where album sales no longer accurately represent a band’s success, it has become increasingly important for bands and labels to be able to measure popularity on the Internet, on sites like Myspace, Last.fm, YouTube, SoundCloud and Facebook. Music data site Band Metrics is looking to offer such a service, and opened up the private beta today for several thousand artists to test its system, reports Hypebot.

Band Metrics not only gauges song plays, profile views and comments across various platforms, but also tracks airplay on over 3,500 radio stations, and scores your music 8 different ways. For example, your band has a “fandom” rating and “brand strength”. The company is also launching a standard format for sending and receiving data from the site, so it’s easy for users to share band data between each other. Check out some of the more interesting forthcoming features in development:

The site will soon have daily/weekly/monthly/yearly statistics and reports, real-time comments about your band in Facebook, Sentiment Analysis, and an open interface that lets other sites request services from Band Metric’s data libraries.

The Music Data Exchange Format (MDEF), developed by Band Metrics, could be the new standard in terms of organizing massive amounts of band data – like downloads, plays, favorites, shares, recommends and so on. Band Metrics says that they “encountered too many variations in the way data is being expressed online,” so started making the new format. It will be free, open and portable.

If Band Metrics becomes available to all, then it could change the music marketing landscape. Artist and labels will be able to compare and examine of how well music gets around on the various distribution methods online, and be more conscious of what fans want. Even though you can’t use the service just yet, you can get in line by registering for an account at bandmetrics.com.

[Hypebot]