Alicia Keys Starts New Business Venture

Alicia Keys is already a multiple Grammy Award winning singer-songwriter, so what else is there for her to accomplish in the music industry? According to the Associated Press, Ms. Keys is starting to spread her wings in the field of business and is ready to solidify herself as not only a successful artist but an overall brand.

Keys is launching AK Worldwide, a new company that will handle her various projects inside and outside of the recording industry. The first project set for the singer is a jewelery line entitled, The Barber’s Daughters. They’re handcrafted products engraved with messages of hope and wisdom. She also has a developing website called, iamasuperwoman.com, that’s devoted to spotlighting inspirational women and causes that she says will fill a missing gap in the blogosphere.

Regarding her new business ventures Keys had this to say:

“It really explores the ways I can affect the world in a positive way, even outside of music. It is really about finding ways to bring forth things into the world that will give you and all the people that encounter them, and myself, inspiration.”

Her business side also spills over into the promotion of her latest album, The Element of Freedom, which will be released on December 1st.

“We have the ability to be totally free, to be totally unstoppable, and there’s no heights that you can’t reach,” Keys said. “So I totally love that and that’s what the music feels like, and that’s what everything that I’m doing sounds like.”

Keys names one of her main entrepreneurial inspirations as Oprah Winfrey, because she manages to “bring you things that will really change your life.”

What do you think about Alicia Keys branching out into business?