Young People Would Rather Download Music – Duh

This is a bit of news that shouldn’t come as a surprise to most of you, according to a recent study by the University of Reading, 75% of students would rather pay to download their music, than pay to stream music from a site or  purchase it in a store. I could have told you that! Not only that, but the students want to download from the cheapest website, meaning they don’t want to pay the extra money for iTunes and their digital rights management fees.

A new site, TunesPro.com, was recently launched and is competing with other music downloading services. The target base for the site is the younger generation who know where to download free music, but are swayed by the possibility of corrupted files and viruses. TunesPro has one advantage in it’s favor, for many songs, it only charges a mere 19 cents per song with a steep discount with the purchase of an entire album. The record companies do pick the prices, so there is a higher price for songs that come from, presumably, the larger record companies, but the site has agreements with many record companies in an attempt to keep prices as low as possible.

This really isn’t surprising that people want to actually download their music. Although CDs aren’t in as high of a demand as in the past, people still want to keep their music, even if it is just a file on a computer. iTunes won’t be going out of business any time soon, but they will be getting a run for their money as the younger, more tech-savvy generation gets older. They are just a little smarter and more stingy than their iTunes-using-parents. iTunes can really add up when you start buying all the albums you want and get really expensive.

What do you think? Where do you normally purchase your music?

Source: Yahoo