MXP4, Spotify, and Sony Music Launch App for Mark Ronson

DJ legend Mark Ronson (or is he too young to be called a legend?) is releasing his third studio album Record Collection very, very soon. To spice things up (and make some money), MXP4, Spotify and Sony Music have launched an ‘innovative interactive’ music advertising campaign for Ronson.

What this is, is an application (of course) that will allow you to play with and mix three Ronson tracks — “Bang Bang Bang,” “The Biker Song,” “Somebody to Love Me.” Basically, you get to be a Mark Ronson-type yourself with the app because you’ll be able to mix the music AND post it on Ronson’s Facebook Fan page.

Albin Serviant, the CEO of MXP4, said:

“We’re hugely excited to be launching our first interactive music ad units with Spotify. Our social music gaming apps are a great leap forward from traditional audio and banner advertising, offering an immersive game-like experience that’s been proven to keep music fans engaged for minutes at a time. Music services like Spotify are becoming ever more social, while music fans continue to share content across multiple platforms, and MXP4 is well placed to leverage that engagement for brands and advertisers through its social gaming apps, as this campaign proves.”

And Sony music happens to agree with Serviant. Louise Gitlin, New Services Account Manager of Sony Music Entertainment UK Ltd., said:

“We think this promotion is a perfect fit for Mark given his prominent position as a DJ and producer. The app is something new and innovative and it is a great way of having Spotify users interact with his music.”

Ronson has produced a large amount of music for several artists including Amy Winehouse and Lily Allen. Record collection will be his first record since 2007. Are you excited to hear it?