Jay-Z and Beyonce Fail To Trademark Blue Ivy’s NameBy Travis Woods
Jeez, some people just have nothing but bad luck. Case in point: notorious hard-luck cases Jay-Z and Beyonce, who have had nothing but bad lately (having their first child, hobnobbing with the President of the United States, Beyonce was selected to perform during next year’s Super Bowl halftime show), had another in their long line of bad days recently: the poor couple failed to have the name of their daughter, Blue Ivy, trademarked so that they monetize and capitalize on the life of their only child. What a drag, right?
Yes, it’s true: after Blue Ivy’s birth in January of this year, the power pair filed a petition to trademark the newborn baby’s name, “seeking to reserve it for use as a possible brand name for a line of baby-related products, including carriages, diaper bags, and baby cosmetics.” Sounds terrible, right?
Well, it was even worse for Veronica Alexandra, a Boston wedding planner who started her own company, Blue Ivy in 2009—and had Jay-Z and Beyonce succeeded, she would have had to change the name of her business. Fortunately for Alexandra, she won’t be having to change her company’s name, as the two superstars were told by the U.S. Patent and Trademark Office that the names was not theirs to trademark. Alexandra later celebrated her victory:
“I knew this was going to be a bittersweet roller coaster…If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’ In my mind I had some protective rights. There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them…Money doesn’t buy everything.”
While she celebrated, Beyonce and Jay-Z were seen with a rag-tag group of Dickensian street children, pan-handling for money on the corner of Rodeo Drive and storing their collections in $5,000 leather handbags.
What do you think of the Blue Ivy news?
Source: Rolling Stone