No Doubt have found themselves in a bit of hot water this week—after releasing the music video to their new single, “Looking Hot,” on Friday, November 2, the band and video were hit with a massive wave of condemnation for the usage and portrayal of Native American culture, forcing the band to remove the video.
So why all the hubbub? According to Billboard, in the video No Doubt frontwoman Gwen Stefani is seen “in a Halloween-ready Native American costume, while bassist Tony Kanal is an tribesman who helps the singer escape from her cowboy captors, played by Adrian Young and Tom Dumont.” This was then followed by a teepee, “lots of feathers,” and a “general ‘Wild Wild West’ vibe.”
Of course, this didn’t sit well with some, who saw No Doubt perpetuating a series of antiquated stereotypes of Native American culture. It’s also not the first time Stefani has been accused of racial insensitivity—in 2004 and 2005, Stefani travelled and toured with a group of four Japanese “Harajuku Girls,” which comedienne Margaret Cho called a “minstrel show.”
After the removal of the “Looking Hot” video, No Doubt released the following
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
“Looking Hot” is the first single on Push and Shove, the first No Doubt album in 11 years.
What do you think of the controversy?