Warner Music Group has signed a content licensing deal with Hulu.com. Featuring a strong roster of artist talent from labels like Atlantic Records and Rhino Records, Warner Music will provide music videos, live concerts, interviews and rare behind-the-scenes footage for artist pages featured on the online video site.

Warner Bros. recording artists Muse are the first artists featured under the agreement.

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If you’ve been following the status of the upcoming music video site Vevo, this bit of news may interest you. Vevo is to music what Hulu is to television. According to Reuters, the website is due to launch this winter and has several big companies dying to be a part of it. Hulu has become an overnight sensation, and is backed by NBC Universal, News Corp and the Walt Disney Co. Can they work their magic for music fans?

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Hulu, the site that offers free streaming TV shows and movies, is trying to strike deals with major labels Universal, EMI, Sony and Warner to host music videos. The dealings indicate that Hulu is planning to compete directly with YouTube-backed music video site Vevo.com, which is expected to launch later this year.

YouTube has already teamed up with Universal Music Group (UMG) for Vevo, but is also interested in negotiating the addition of the remaining labels to the new video site. Ironically, if all goes as planned, Hulu and Vevo will both stream the exact same music videos licensed from the same labels. They will undoubtedly be contending with each other for our attention in the near future, but if they are offering the same content, how will we choose between the two?

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