Bon Jovi Signs Exclusive Deal With NBC
Friday, October 16, 2009 10:47AM - By Jeffrey Hyatt
The B in NBC stands for Bon Jovi. At least for the month of November.
In a deal unveiled by NBC Universal this week, the band will perform on the Today show, The Tonight Show, The Jay Leno Show and Saturday Night Live — and even an interview on the NBC Nightly News with Brian Williams. Jon Bon Jovi will appear on Inside the Actors Studio on the Bravo channel.
The artist-in-residence gig for Bon Jovi coincides with the release of the band’s new album, The Circle, out Nov. 12. The promotion throughout the NBC Universal kingdom should be quite staggering. Somehow this feels like a harbinger of network stunts to come.